How to Create a Pinterest Bio & Pinterest Boards the Right Way

Are your Pinterest bio and Pinterest boards set up for success?

This can be an easily overlooked part of setting up your Pinterest account, but it so crucial to your Pinterest success!

In this post, I’m going to teach you exactly how to write a Pinterest bio and create your Pinterest boards in a way that Pinterest will love!

Writing your Pinterest Bio

Writing your bio on any platform is honestly kind of fun but definitely tricky. Your bio is the place for potential new followers or customers to learn a bit about you and how you can help them.

Notice I said ‘how you can help them’, not ‘what you do’.

This is the first (and probably the MOST) important thing to be know when writing your bio: the people reading it are only concerned about one thing: what can I gain from following this person?

And as bloggers and business owners, making everything you create focused on providing value for your audience is the best thing you can do.

So that’s the first thing to know about writing your bio: we are going to write it in a way that tells someone reading it how we can help them.

The second thing to know is that your bio is the perfect place for keywords. Remember those keywords you came up with yesterday? Yeah, it’s time to put those to use!

Keywords in your bio are crucial because they are going to provide Pinterest a better idea of who you are and what kind of content you create, but they are also going to boost your chances of getting found.

If someone searches ‘gardening tips’, and you have that key phrase in your bio, then Pinterest is going to be more likely to suggest your page to someone looking for gardening tips. (If it’s in your bio, then you must share a lot about it, right?)

So with our bios, we are going to aim for two things:

1. Telling our audience how we can help them
2. Using our best keywords to boost our SEO (and our chances of getting discovered)

Your Pinterest Account Name

Your account name is the first place to use a keyword! Rather than having a name like this:

Zoe Smith

Add your title or a keyword after your name, like this:

Zoe Smith | Fashion Blogger (if you are a fashion blogger)

or this:

Zoe Smith | Crockpot Meals (if your topic of choice is sharing crockpot meals!)

From there, you’re going to write a short description of who you are and what type of content you share. 

Here’s a template: 

[title/who you are] sharing tips for/about [keyword 1], [keyword 2], and [keyword 3]. [call to action]

Okay, I know this looks weird, but let me put this into action for you. Let’s say you’re a travel blogger. You might say something like this: 

Traveling millennial sharing tips for road trips, traveling with kids, and budget travel. Get your free road trip guide today!

Now this bio can be tweaked to fit what sounds right for you, but I recommend that every bio has the following: 

1. A descriptor of who you are or what you do (travel blogger, lifestyle coach, digital marketer, mom of 2, etc)
2. At least 3 keywords/keyphrases that are going to be most relevant to your ideal audience
3. A call to action (This is the perfect place for a freebie!) 

The call to action is a great way to set your blog up for success because it can either grow your email list (if you offer a freebie) and/or help you start to build an audience. You can keep this simple, like “download the free guide today”, or even “follow for all the best travel tips”. 

The website you connected to your Pinterest account will be present at the beginning of your bio, so if you offer a freebie, make sure readers can easily get to it by clicking that link!

So now you have your Pinterest account bio! Ready to set up your Pinterest boards?

How to set up Pinterest boards the right way

You’ve probably heard that keywords belong in your Pinterest pins. But did you know that adding keywords to your Pinterest boards is important too? 

So let’s set up your boards. 

The boards you have will depend on your niche and the specific types of content you create. If you’re just starting out, I recommend you create at least 5-10 boards right now. This can (and very likely will) grow as you start to post more and begin to get a good idea of the types of boards you need/want. 

So let’s stick with this travel blog example. If I had a travel blog, I might have the following boards (based on the type of content/topics I knew I wanted to write about)

1. Road Trips
2. Traveling with kids
3. Traveling with pets
4. Packing tips
5. Travel guides
6. European travel
7. Budget travel

Because my pretend travel blog would write content about these topics, these are great topics for Pinterest boards. You want to create boards that your content could be pinned to. You will be creating pins to drive traffic to your blog, so you need a relevant board to save each pin to. 

Did you know that Pinterest users can follow individual boards? That’s why it’s important to make specific boards for different topics, so that you can attract an audience that is interested in that topic. 

Step 1: Create your Pinterest board

To create a Pinterest board, click on your profile, and scroll down to where it says ‘Saved’ (under your bio). You should see a plus sign either in the middle of the screen or to the right. Click on the plus sign. 

Click ‘Board’ from the options. 

Type in the name you would like the board to have. Keep it simple and avoid trendy/cutesy names. Make it similar to terms/words that people will be searching for. 

Example: ‘Hiking tips’ is better than ‘hikin gurl’

Once you have chosen the name for your board, Pinterest will ask you to pick some pins. It suggests pins that are relevant to your board name. You can add some of these if you’d like, but it’s not required. 

Pinterest will then take you to your board. Here is where we get to take things to the next level! 

Step 2: Add keywords to your Pinterest board

Click on the three dots under your Pinterest board name, and click ‘Edit board’

From here, we are going to add to the ‘Description’. 

We’re going to follow a similar method here as we did when we were writing our Pinterest bio. 

You are going to write a brief description of what users can see on this board, as well as what they can gain by looking at the board. 

For example, if I have a board titled ‘European travel’, my description could be something like: 

Learn how to plan an amazing European trips with these travel tips, travel guides, and money saving travel tips. 

This description tells users what result they can obtain with the content on this board, as well as the specific topics covered. 

Two things to avoid when writing Pinterest board descriptions: Hashtags and keyword stuffing. 

Hashtags are a debated topic on Pinterest these days anyway, but they definitely do NOT serve a purpose on boards, so it’s best to avoid them here. 

Another thing to avoid is keyword stuffing. This is basically just listing a ton of keywords, like this: 

Pinterest sees keyword stuffing as ‘spammy’ and this could prevent you getting your content shown to others. 

There is not a specific requirement for Pinterest board descriptions, but it is highly important that you answer these two questions that a user looking at the board might have: 

1. What topics/types of content does this board contain? 
2. What result can I obtain/learn from the content on this board? 

Continue to create your boards using this method and Pinterest will love you! 

And there you have it! Now you have a Pinterest bio and Pinterest boards that are set up for success. 

Woohoo!

Want to learn more about blogging? You might like this post:

4 Ways to Stay Motivated as a Blogger